Paris' Japan Expo 2018 as way to understand what Japanese animation is going to face in Europe and Italy


Japanese Animation
Japan Expo
Japan Expo Paris

How to Cite

Pellitteri, M., and L. Bruno. “Paris’ Japan Expo 2018 As Way to Understand What Japanese Animation Is Going to Face in Europe and Italy”. Mutual Images Journal, Vol. 5, Dec. 2018, pp. 159-61, doi:10.32926/2018.5.r.pel.mydea.


PARIS, 8 July 2018 — I’ve just got back from the last, intense day of the Japan Expo, the Japanese pop culture kermesse held every July – this year from July 5th to July 8th – in Paris’s Parc des Expositions. Attracting hundreds of thousands of Frenchmen, largely between 15 and 25 years of age, its immense pavilions are capable of housing an army of life-sized Gundams and were teeming with fans. Thomas Sirdey, one of the Expo’s three founders, reports that fans usually spend around 200 euros to buy manga, DVDs, gadgets, accessories and Japanese culinary delicacies.

In writing these paragraphs, I begin by [...]

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