Utopia or Uprising? Conflicting Discourses of Japanese Robotics in the British Press
PDF

Keywords

Journalism
News Reporting
Japan
Technology
Robots
Representation of Japan
Orientalism
Techno-Orientalism
Othering

How to Cite

Hayes, C. J. “Utopia or Uprising? Conflicting Discourses of Japanese Robotics in the British Press”. Mutual Images Journal, Vol. 6, June 2019, pp. 135-67, doi:10.32926/2018.6.hay.utopi.

Abstract

Technology is a particularly interesting example of where media portrayal of Japan is inconsistent. For many years, Japan has been known as a technologically advanced nation. This image persists, especially in the last couple of years with the introduction of service and retail robots such as Softbank’s Pepper. While sometimes news publications present this as a positive image of the future, an idea of what we in the West have to look forwards to, at other times, the image of technology in Japan is decidedly negative. Sometimes it has too much technology, or it has technologies that ‘we in the West’ would not see a use for. How do these conflicting views arise? This paper uses Critical Discourse Analysis to analyse British news articles about three recent robots in order to reveal the discourses present. The article will investigate whether these depictions are a result of Orientalism, but will show that no single Orientalism is responsible, but rather a combination of Techno-Orientalism, Self-Orientalism, and Wacky Orientalism.

https://doi.org/10.32926/2018.6.hay.utopi
PDF

Creative Commons License
Mutual Images Journal by Mutual Images Research Association is licensed under a Creative Commons Attribution 4.0 International License.

All images must have signed permission by the copyright owner on file with us in order to be included. This includes images to which you hold the copyright. Images that contain identifiable persons must have a statement of release signed by the person whose image will appear in your article. Authors are responsible for providing such authorisations if requested.